Find Baby Blue and Win a One-Year Blue Bikes Membership

Blue Bike With Baby Blue King Cake Baby

Riders can enter #SearchingForBabyBlue Mardi Gras social contest through Feb. 21

NEW ORLEANS (Jan. 27, 2023) — Finding the baby usually means you buy the next king cake. But with Blue Bikes, searching for Baby Blue could earn you up to 12 months of free rides.

With the recently announced Blue Bikes expansion, there are more than 800 pedal-assist e-bikes in communities around New Orleans. About one-fifth of Blue Bikes have a king cake baby hidden within their designs. Today through Mardi Gras Day (Feb. 21), riders who find the baby on a bike and post photos on social media will be entered to win prizes, including a grand prize one-year Blue Bikes membership ($300 value). 

If you ride a bike and find a king cake baby, show us by posting photos on your personal social media, tagging Blue Bikes (@BlueBikesNOLA) and using the hashtag #SearchingForBabyBlue. Those who do will be entered in the contest. Just like you need to look before you bite into that slice of king cake, check the whole bike before you ride – babies are featured in different places on the bikes, and some are harder to spot than others. (See attached photo).

“Now that we’ve added 300 additional pedal-assist e-bikes to our fleet, it’s easier than ever for folks to hop on a Blue Bike and pedal to parades, parties, and family gatherings,” said Patrick Urbine, the Community Engagement Manager for Blue Krewe. “We hope that the #SearchingForBabyBlue contest will make Carnival season even more fun as you experience the festivities and enjoy the ride.” 

In addition to the one-year membership grand prize, Blue Krewe will select winners for other prizes, including helmets, T-shirts and other swag items.

After the contest ends on Mardi Gras day, Blue Krewe will select a grand prize winner through a random drawing of all riders who entered the social contest. 

How to Ride

To ride Blue Bikes, download the Blue Bikes Nola app, which is available in the App Store and Google Play. Riders can choose from different ridership plans and payment options to use Blue Bikes:

  • The Pay As You Go option costs 15 cents per minute and includes a $1 unlocking fee. There is no ongoing commitment required for this option. You will be charged only for the time you use (per minute).
  • The Monthly Membership option costs $25 and lets you unlock a Blue Bike without a fee any time you ride. Monthly memberships include up to an hour of free ride time per day, which you can use in multiple trips.
  • Through the Blue Bikes For All program, New Orleans residents who qualify for Medicaid or Louisiana Purchase (S/NAP) can get a reduced ridership plan of $4 per month.

To learn more about the Blue Bikes pricing and rider options, visit Follow Blue Bikes on social media @BlueBikesNOLA for updates and information.